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Vetements’ new brand to be launched in Paris on Thursday

Vetements, Zurich-based fashion brand Demna Gvasalia And in 2014 his brother Guram is finally ready to unveil its “secret project”, including launching a new brand in Paris on Thursday.

A new Vetements brand to be launched in Paris on Thursday. -Vetements

The brand has announced that it will unveil its first collection entitled “xxx” in Paris at 7:30 pm.Exclusive images from the brand name and collection will be shared exclusively through private Instagram Account, username: @vetements_secret_project.

First announced in Paris fashion week Last month, the “Secret Project” was first announced on a mysterious teaser video and private Instagram account. The brand is suitable for all genders and is expected to be heavily influenced by traditional men’s clothing and tailoring.

Vetements said, “A brand for all genders, heavily influenced by traditional men’s clothing and tailoring. A brand that doesn’t have a logo but can be recognized from a distance. It doesn’t exist, but it’s already missed. Yesterday. , A brand from tomorrow based on today. “

It was also revealed that the brand will be launched by a new initiative of the Gvasalia Family Foundation. This initiative “establishes a multidimensional platform for laboratories, young talents, and one day can replace traditional conglomerate structures by redefining coworking spaces. Co-creating experiences. . “

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Vetements’ new brand to be launched in Paris on Thursday

Source link Vetements’ new brand to be launched in Paris on Thursday

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