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VF Corporation announces change in brand leadership

VF Corporation has announced organizational changes to support ongoing business model transformations and strengthen collaboration in managing portfolios of core and emerging brands. VF Corporation is a leading company of apparel, footwear and accessories that connects people to important lifestyles, activities and experiences.

With these changes, leaders of VF’s three core brands (Vans, The North Face, Timberland) and their emerging brands (all other brands in the portfolio) will now report directly to Chairman, President and CEO Steve Rendle. became. Press release by the company.

Doug Paradini will be the Global Brand President of Vans. Steve Murray is the Global Brand President of The North Face. Murray, formerly president of VF’s Americas, will replace Arne Allens, who resigned to pursue non-VF opportunities. In line with the company’s transformational initiative, VF has eliminated the role of president of the Americas.

Martino Scabbia Guerrini is President of the EMEA region and Interim Global Brand President of Timberland. Scabbia Guerrini continues to lead the Timberland brand, which seeks a permanent global brand president. Kevin Bailey is President of Asia Pacific and Emerging Brands.

In appointing Murray as Global Brand President of The North Face, VF leverages Murray’s extensive experience built through 30 years of successful careers leading several global apparel and footwear brands. Murray was president of Vans after VF acquired the brand in 2004 and was appointed president of VF’s Action Sports Coalition in 2009. He has also played a leading role in iconic youth brands, including serving as CEO of Airwair International (Martens). Global Brand President of Urban Outfitters, EMEA President of Deckers Brand. Early in his career, Murray was the global head of Reebok International apparel.

“We operate differently and manage our core and emerging brands in a differentiated way to maximize their potential to become a more integrated brand-building company. In doing this, it is important to have the strongest talent at the most important opportunities to drive long-term and sustainable growth throughout the portfolio and in all regions. Murray is believed. An unrivaled and respected leader who knows our industry both at home and abroad. Work more closely with him, Paradini, Gerini and Bailey to accelerate business model transformation and VF portfolio. We look forward to pursuing many opportunities for all brands, “says Lendle.

In addition to VF’s brand leadership, the company’s enterprise capabilities leader continues to report to Lendl as a member of VF’s executive leadership team.

Fiber2Fashion News Desk (GK)



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