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‘We’re Gonna Make It Great’: Online Publishers Create Juggernaut | Journalism, Publishing & Public Relations

In 2004, then-14-year-old Snigda Thule was scheduled to travel to Washington, D.C. to represent New York City at the annual Scripps Howard National Spelling Bee.

She had already experienced this once in 2001, when she was 11 years old, dealing with all the uncertainties that come with stepping into such a big world at such a young age. But this time, she first had to face her city’s co-winner, Regis Philbin of “Live With Regis & Kelly.” Regis!

“Are you ready to beat the boys?” Kelly Ripa, Philbin’s co-host and Sir’s on-air partner, asked her live. The audience in the studio was also watching. All 14-year-old Soule said yes. “It was like you had a question,” Sule recalls. “I’m always ready for any challenge. I’m not afraid of difficult things.”

That frenetic spirit also comes through through Sur’s subscription-based website. Juggernaut – Founded in 2019, she publishes works that attempt to dust off long-forgotten pieces of history or add nuance to current topics. Did romantic kisses originate in India? How did cruises become South Asian getaways? These are the kinds of stories Sur readers can trust. According to a Pew Research Center study, that’s refreshing in this day and age. 76% of American journalists are white.

“I think about that number all the time,” said Sir. “These stats are pretty heartbreaking, but that’s why.” [the big publications] You can’t beat me Such a news outlet will never be able to tell community stories the way Juggernaut does. “

Suhr, who immigrated to the United States from India with her parents in 1990 and grew up in the Bronx and Queens, said she couldn’t find media for her South Asian peers. She went through what has traditionally been seen as a successful life stage, first continuing her undergraduate studies at Yale University, then at McKinsey & Company for two different consulting periods, during which she worked at Harvard. Got her MBA from business school.

The need for what would become the Juggernaut has certainly existed all along. She once told potential investors in South Asia: We are 1.8 billion people in the world. “

Visitors to Juggernaut today will learn stories ranging from Steve Jobs’ recounting of his 1974 trip to India to the history of badminton and its resurgence in the United States.Indian Matchmaking Season 3 Review Is Here and profile Gaurav Gupta – Cardi B and Megan Thee Stallion’s favorite fashion designer to make her highly anticipated debut at Paris Haute Couture Week 2023. It’s about diving deep and being curious,” said Sir.

It took Soule some time to muster up the courage to quit his job and get the right support. She made Juggernaut her full-time job in 2019. Currently, she employs her four full-time employees and has plans to expand her staff later this year. That includes her much-needed full-time engineer and several staff her writers.

Sur said it would be profitable once it stopped spending on staffing and marketing. But cutting back on her investments would curb the growth she’s seen. Though Suhr was reluctant to give full numbers, she said Juggernaut also includes Padma Lakshmi, comedian Hari Kondabolu, and actors Freida Pinto and Poorna Jagannathan. She said she counts them as her subscribers.

Back in 2020, I was short on funds and had a bank balance of $50,000. At the beginning of the COVID-19 pandemic, Suhr credited the U.S. government’s Paycheck Protection Program and subscription income with keeping the lights on before securing $1.2 million in funding from the government. frankly admitted. Precursor Ventures And in October 2020, a syndicate of angel investors was established and the business is doing well.

“We had the ambition to do more with TikTok,” Sur said. “We had the ambition to do more podcasts.

Instead of splurging on extras that might have put her out of business, Soule refocused her attention on the story. She wanted to know what attracted readers and, more importantly, what didn’t. It’s nice to include something like a book review, but it didn’t have the same appeal as the actual crime. they had to go

Snigda Sur in the SoHo neighborhood of New York City. Photo: Brian Durbara/The Guardian

Juggernaut was not a vanity project. This was Sule’s job. And for it to work, it had to deliver the content people wanted.

“Sorry it’s French, but I was like, ‘Fuck,'” she said. “We’re going to get back to our business. Well, we can do less, but we’re going to make it great.”

Initial injection of $2 million 2020 brought a lot of press coverage. But how much was actually reported?

To the outside world, $2 million looks like a lot because it’s $2 million, right? But remember, I never got her $2 million in one fell swoop. Received $800,000 in summer 2019. And in October 2020, we received $1.2 million. As you know, 4 hours plus 4 hours of sleep does not equal 8 hours of sleep.

how do you feel about your role in South Asian Writers and Artists – Actually, I don’t really like that word.

I hate that word too. I hate, hate, hate every time I read an article about “expression”. kill me now Please stop. It should never be at that angle.

That’s one of the reasons I started Juggernaut, the question “What is the second level?” Expressing is not everything. The ultimate goal is not to express. I think the ultimate goal is to show how we live our lives, be aware of our histories and stories, and respect each other’s trajectories.

When someone pitches me a story about South Asian musicians at Coachella, the story isn’t just about representation. Ten more questions arise. Why now? Why those artists? Will South Asians attend Coachella too? Who are the artists for? Does it even matter? This story is never just about representation. We always want to reach her second level in Juggernaut.

What was the most difficult part of starting a small business?

Paperwork!

What are some useful things other entrepreneurs could use?

I once hired a Vedic astrologer to look at a company’s natal chart. What was it?

But seriously, what I’m trying to get better at is liberating myself from more functions and delegating more authority. So I’m looking to move away from the endlessly growing digital to-do list and buy a daily planner, Moleskine, to limit myself to just the biggest and most important things. Limits are good because you can’t go beyond the page! I’m trying to get better.

what is your ultimate goal Juggernaut?

We strongly discourage stories that are important to our community from being footnotes. I want Juggernaut to be a name that everyone knows.

When the show is on, or the story is happening, people say, ‘Wait, you better call those people and ask them to help you with the story or talk to them. I want to be told He doesn’t want to watch just one show like Matchmaking in India. I would love to see 10 versions of what dating and arranged marriages are like in our community.

I want to set up a studio like the New York Times did and shoot. [the weekly column] Why not turn modern love into a show? I really admire The New York Times for showing what is possible by giving their audience the best possible service.

And I am also very admiring athletics.one of their founders [Adam Hansmann] is one of our investors. They knew who their audience was: sports fans. They just built it, got out and got the cash.

What would you be doing if you weren’t doing this?

There’s another world, right? If I hadn’t done this, there’s another multiverse that I was trying to work at Amazon Studios and they put 50% of me in Bombay and 50% in LA to make movies, make movies. , TV production, nice.

There’s another alternate world where I’m doing something different, but I’m pretty sure all multiverses will still end with me saying, “I want to build something like this.” doing.

Summarize this content to 100 words In 2004, then-14-year-old Snigda Thule was scheduled to travel to Washington, D.C. to represent New York City at the annual Scripps Howard National Spelling Bee.She had already experienced this once in 2001, when she was 11 years old, dealing with all the uncertainties that come with stepping into such a big world at such a young age. But this time, she first had to face her city’s co-winner, Regis Philbin of “Live With Regis & Kelly.” Regis!I am always ready for any challenge.I’m not afraid of difficult thingsSnigda Sul”Are you ready to beat the boys?” Kelly Ripa, Philbin’s co-host and Sir’s on-air partner, asked her live. The audience in the studio was also watching. All 14-year-old Soule said yes. “It was like you had a question,” Sule recalls. “I’m always ready for any challenge. I’m not afraid of difficult things.”That frenetic spirit also comes through through Sur’s subscription-based website. Juggernaut – Founded in 2019, she publishes works that attempt to dust off long-forgotten pieces of history or add nuance to current topics. Did romantic kisses originate in India? How did cruises become South Asian getaways? These are the kinds of stories Sur readers can trust. According to a Pew Research Center study, that’s refreshing in this day and age. 76% of American journalists are white.”I think about that number all the time,” said Sir. “These stats are pretty heartbreaking, but that’s why.” [the big publications] You can’t beat me Such a news outlet will never be able to tell community stories the way Juggernaut does. “Suhr, who immigrated to the United States from India with her parents in 1990 and grew up in the Bronx and Queens, said she couldn’t find media for her South Asian peers. She went through what has traditionally been seen as a successful life stage, first continuing her undergraduate studies at Yale University, then at McKinsey & Company for two different consulting periods, during which she worked at Harvard. Got her MBA from business school.The need for what would become the Juggernaut has certainly existed all along. She once told potential investors in South Asia: We are 1.8 billion people in the world. “Visitors to Juggernaut today will learn stories ranging from Steve Jobs’ recounting of his 1974 trip to India to the history of badminton and its resurgence in the United States.Indian Matchmaking Season 3 Review Is Here and profile Gaurav Gupta – Cardi B and Megan Thee Stallion’s favorite fashion designer to make her highly anticipated debut at Paris Haute Couture Week 2023. It’s about diving deep and being curious,” said Sir.It took Soule some time to muster up the courage to quit his job and get the right support. She made Juggernaut her full-time job in 2019. Currently, she employs her four full-time employees and has plans to expand her staff later this year. That includes her much-needed full-time engineer and several staff her writers.Sur said it would be profitable once it stopped spending on staffing and marketing. But cutting back on her investments would curb the growth she’s seen. Though Suhr was reluctant to give full numbers, she said Juggernaut also includes Padma Lakshmi, comedian Hari Kondabolu, and actors Freida Pinto and Poorna Jagannathan. She said she counts them as her subscribers.Back in 2020, I was short on funds and had a bank balance of $50,000. At the beginning of the COVID-19 pandemic, Suhr credited the U.S. government’s Paycheck Protection Program and subscription income with keeping the lights on before securing $1.2 million in funding from the government. frankly admitted. Precursor Ventures And in October 2020, a syndicate of angel investors was established and the business is doing well.“We had the ambition to do more with TikTok,” Sur said. “We had the ambition to do more podcasts.Instead of splurging on extras that might have put her out of business, Soule refocused her attention on the story. She wanted to know what attracted readers and, more importantly, what didn’t. It’s nice to include something like a book review, but it didn’t have the same appeal as the actual crime. they had to goSnigda Sur in the SoHo neighborhood of New York City. Photo: Brian Durbara/The GuardianJuggernaut was not a vanity project. This was Sule’s job. And for it to work, it had to deliver the content people wanted.”Sorry it’s French, but I was like, ‘Fuck,'” she said. “We’re going to get back to our business. Well, we can do less, but we’re going to make it great.”Initial injection of $2 million 2020 brought a lot of press coverage. But how much was actually reported?To the outside world, $2 million looks like a lot because it’s $2 million, right? But remember, I never got her $2 million in one fell swoop. Received $800,000 in summer 2019. And in October 2020, we received $1.2 million. As you know, 4 hours plus 4 hours of sleep does not equal 8 hours of sleep.how do you feel about your role in South Asian Writers and Artists – Actually, I don’t really like that word.I hate that word too. I hate, hate, hate every time I read an article about “expression”. kill me now Please stop. It should never be at that angle.That’s one of the reasons I started Juggernaut, the question “What is the second level?” Expressing is not everything. The ultimate goal is not to express. I think the ultimate goal is to show how we live our lives, be aware of our histories and stories, and respect each other’s trajectories.This story is never just about representation. We always want to reach her second level in Juggernaut.Snigda SueWhen someone pitches me a story about South Asian musicians at Coachella, the story isn’t just about representation. Ten more questions arise. Why now? Why those artists? Will South Asians attend Coachella too? Who are the artists for? Does it even matter? This story is never just about representation. We always want to reach her second level in Juggernaut.What was the most difficult part of starting a small business?Paperwork!What are some useful things other entrepreneurs could use?I once hired a Vedic astrologer to look at a company’s natal chart. What was it?But seriously, what I’m trying to get better at is liberating myself from more functions and delegating more authority. So I’m looking to move away from the endlessly growing digital to-do list and buy a daily planner, Moleskine, to limit myself to just the biggest and most important things. Limits are good because you can’t go beyond the page! I’m trying to get better.what is your ultimate goal Juggernaut?We strongly discourage stories that are important to our community from being footnotes. I want Juggernaut to be a name that everyone knows.When the show is on, or the story is happening, people say, ‘Wait, you better call those people and ask them to help you with the story or talk to them. I want to be told He doesn’t want to watch just one show like Matchmaking in India. I would love to see 10 versions of what dating and arranged marriages are like in our community.I want to set up a studio like the New York Times did and shoot. [the weekly column] Why not turn modern love into a show? I really admire The New York Times for showing what is possible by giving their audience the best possible service.And I am also very admiring athletics.one of their founders [Adam Hansmann] is one of our investors. They knew who their audience was: sports fans. They just built it, got out and got the cash.What would you be doing if you weren’t doing this?There’s another world, right? If I hadn’t done this, there’s another multiverse that I was trying to work at Amazon Studios and they put 50% of me in Bombay and 50% in LA to make movies, make movies. , TV production, nice.There’s another alternate world where I’m doing something different, but I’m pretty sure all multiverses will still end with me saying, “I want to build something like this.” doing.
https://www.theguardian.com/business/2023/jun/21/snigdha-sur-the-juggernaut-south-asian-online-media ‘We’re Gonna Make It Great’: Online Publishers Create Juggernaut | Journalism, Publishing & Public Relations

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