The survey surveyed approximately 16,700 digital consumers and more than 20 executive-level employees in six Southeast Asian countries, including 3,579 survey participants from Vietnam. Southeast Asia as a leader in digital transformation In Asia Pacific and Vietnam as one of the best performers.
In Vietnam, 7 out of 10 consumers are using digital access, and by the end of 2021, there will be 53 million digital consumers, Vietnam media said.
Vietnam is Southeast Asia’s fastest-growing e-commerce market by 2026, with total e-commerce value reaching $ 56 billion, 4.5 times the 5201 estimate, according to Facebook and Bain & Company reports. Is expected. Vietnam is at the forefront of driving change and seizing opportunities to thrive on the basis of digital transformation.
While the number of product categories purchased by Vietnamese online shoppers this year increased by 50% compared to 2020, the number of online stores in Vietnam also increased by 40% year-on-year, bringing the total online retail to 1.5 times. Increased. Nationwide sales.
Approximately 49% of Vietnamese consumers will move to a new online marketplace within the last three months, given price incentives (45%), product quality (34%) and product availability (33%). I switched.
For the first time, cash payments are at risk of a significant reduction from 60% in 2020 to just 42% in 2021. Safety, privacy, and service charges are three major concerns for Vietnamese consumers when considering these. Payment type.
This year, Vietnamese people spent most of their time using social networks, sending text messages, watching videos, shopping online, and emailing. They spent 72% of their time doing regular activities at home instead of going out.
Fiber2Fashion News Desk (DS)
Vietnam will be Southeast Asia’s fastest growing e-com market by 2026: Report
Source link Vietnam will be Southeast Asia’s fastest growing e-com market by 2026: Report