Virginia Beach, Virginia 2021-07-17 00:55:05 –
Virginia Beach, Virginia (WAVY) — Soon, if you get a job in Virginia Beach’s tourism industry, you may be eligible for a $ 1,000 bonus.
The Hampton Roads Workforce Council is launching a return-to-work program to incentivize job seekers to fill thousands of job openings in restaurants, hotels and attractions in the city.
Earlier this month, Virginia Beach City Council approved giving the group $ 400,000 for an initiative that also includes collecting surveys on why people aren’t fulfilling their jobs.
During the labor shortage It has become a national problem The country has been hit particularly hard in the resort area as it has emerged from the COVID-19 pandemic.
“We’re having a really hard time,” said Michael Woodhead, a consultant to the Labor Council.
Industry leaders have blamed many factors. In addition to the usual state unemployment allowance, child tax credits, and a shortage of international students, a temporary $ 300 weekly federal unemployment allowance all plays a role.
At a recent job fair at Tidewater Community College, there were no applicants.
Woodhead said that’s why they are strengthening their approach.
This week, a $ 100,000 marketing campaign is launched, trying to reach applicants who haven’t been successfully reached by the hospitality industry so far.
“Not only are we hiring, but let people know that the hospitality industry has good jobs for high-paying careers,” Woodhead said.
Wages have risen to keep up with demand, Woodhead said. However, 250 new employees are eligible for $ 1,000.
The remaining $ 50,000 will be used for research.
However, some members of Virginia Beach City Council were skeptical of spending money.
“What analysis did you do to suggest that the amount of bonuses empirically moved the needle and actually provided meaningful employment?” Said John Moss city council member.
Woodhead said at this point they didn’t have it.
“I don’t think anyone knows if incentives will work,” Woodhead said. “This is a marketing campaign issue, isn’t it? Until you do them, you don’t know if they will work.”
Woodhead knows that $ 1,000 may not be a lot compared to the unemployment rate, but that the $ 300 weekly addition will end in September, and that people will take advantage of the bonuses wherever possible. He said he wanted to make a choice.
“This has a sunset. I want to give out money before the Labor Day weekend,” Woodhead said.
Bonuses are not immediately given to employees. Workers must first complete training and be in good condition.
Virginia Beach spending $400,000 to help provide bonuses for those who fill tourism-related jobs Source link Virginia Beach spending $400,000 to help provide bonuses for those who fill tourism-related jobs