“Warner Brothers Discovery” Announced as Name of Newly Established Entertainment Company

Image Source: Discovery

The media company formed by the merger plan of AT & T Inc (NYSE: T) WarnerMedia LLC and Discovery Inc (Nasdaq: DISCA) will become known as “Warner Bros. Discovery”.

On Tuesday, Discovery’s CEO David Zaslav, who heads the integration venture, said he announced a new name to employees during a meeting on the grounds of Warner Bros. Studios in Burbank, California. Press release..

He also announced the company’s new tagline, “What Makes Dreams.” This is a reference to Humphrey Bogart’s lines in the 1941 Warner Bros. Pictures “The Maltese Falcon”.

In a statement, Zaslav said: Always standing bright for honesty, innovation and inspiration. “

Last month, AT & T announced plans to spin off WarnerMedia and combine it with Discovery to form a streaming giant.

Is $ 43 billion transaction Will close in 2022, it will consolidate WarnerMedia’s assets such as HBO, CNN, TBS, TNT and Warner Brothers Pictures with its portfolio of Discovery, including HGTV, TLC and Food Network.

According to Discovery, the new company owns “one of the deepest libraries in the world with nearly 200,000 hours of iconic programming” and attracts over 100 brands.

Under the terms of the agreement, AT & T shareholders will receive 71% of the shares of Warner Bros. Discovery and Discovery’s shareholders will own 29%.

On Tuesday, Zaslav said: “There are many wonderful, creative and journalistic cultures that make up the Warner Bros. Discovery Family. We are in a world that tells big, important and impactful stories across all genres and platforms, including film, television and streaming. I believe it will be the best and most exciting place. “

The response to the new branding on social media was unfavorable. Immediate and severe criticism::

As a professional graphic designer with 25 years of experience, this logo is painful. There are many mistakes in that. The merger cost $ 11 billion, is this the best thing they can do? Sans serif? Ariaru? Are the punctuation marks wrong? A bad omen of a new beginning.

It’s nice to see Hollywood embrace the rigorous atmosphere and apparently spend $ 0 to come up with a name for the Warner Bros. and Discovery combination while designing a logo using a free Windows 95 clip art CD. That is.

Discovery called this logo the “early” wordmark, so there may be changes before it is finalized.

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