Image source: Xfinity Mobile
Why did cable TV companies try to enter wireless? In fact, they have tried twice in the last decade. It was a disaster for the first time. In fact, some companies like Comcast, Charter, Cox, Facebook, and Amazon (remember Fire Phone?) All tried and failed. Then, a few years ago, Xfinity Mobile, Spectrum Mobile, and Altique Mobile tried again.
Now let’s take a closer look at how they are doing and what their future holds.
Currently, the top three wireless carriers in the United States are AT & T Mobility, T-Mobile, and Verizon Wireless. These are national wireless service providers. They provide voice and data services and operate 5G trains.
AT & T, T-Mobile and Verizon are the top wireless networks in the United States.
Smaller networks like US Cellular and C-Spire Wireless not only own some of their own networks, but also resell the three big ones.
Then there are MVNO resellers of all sizes, including Xfinity Mobile, Spectrum Mobile, Altique Mobile, AT & T’s Cricket Wireless, Verizon’s Visible, Tracfone, Consumer Wireless and Pure Talk.
When it comes to quality, operators who own and operate their own networks generally have the highest quality, functionality, and reliability. Small wireless operators also generally have excellent quality and functionality.
Xfinity Mobile, Spectrum Mobile and Altique Mobile are MVNO resellers
The problem is with some MVNO resellers. Some of them are good, others are not so good.
Sometimes the problem is voice quality. Also, the problem is with wireless data. These providers usually also have a lower limit on the amount of data available.
All competitors have access to unlimited wireless data, but once they reach a certain point, the data speed slows down significantly. Traditional wireless operators usually offer more data with comparable plans.
Reliability is often an issue with cable TV MVNO wireless productss
In addition, if you are a direct customer of AT & T, T-Mobile, Verizon, you know what to expect. As a result, many people switching to MVNO resellers on the same network will notice reduced service availability. Networks and towers are often overwhelmed with traditional wireless customers, blocking MVNO users.
This is the state of wireless in the United States today.
Wireless is in the process of being integrated and has been around for decades. Yesterday we had countless small networks all competing for our business. Today, many small networks are being acquired by large networks.
Today, there are fewer and fewer providers. This reduction in independent players can sometimes lead to higher prices and reasonably good quality.
US Cellular, C-Spire, Cricket, Visible, Pure Talk, Tracfone, etc.
With this combination of services, cable TV wireless tends to provide high quality in both voice and data in crowded cities. Their problems often occur on roads and in less crowded cities. Especially if the place you travel is not in their cable TV footprint.
Cable TV wireless is growing today, but it doesn’t really offer any additional benefits compared to other wireless providers such as AT & T, T-Mobile, and Verizon.
Xfinity Mobile, Spectrum Mobile and Altique Mobile are becoming more popular
In terms of cost, cable TV wireless services are competitively priced. It is lower than traditional wireless carriers. And it’s the same or a bit lower than some other MVNO players.
However, cable TV wireless also has some weaknesses.
One of these is that they are not national service providers. Indeed, their service resells a nationwide network, so you can make nationwide calls. However, they sell their services only to existing customers and only within their area.
Wireless trade-off between availability and price
Therefore, you cannot sign up for a competitive cable TV company as you would in the Comcast Xfinity area. The same applies to their wireless services.
Cable TV wireless services are not as reliable as traditional wireless services that use AT & T, T-Mobile, and Verizon directly, but they are cheaper. This is the same for all MVNO resellers.
Therefore, there is a trade-off between quality, speed, availability, and price. As always, the choice is up to you.
Cable TV companies Use Wireless to Delay Customer Loss
It’s also interesting to note that none of the cable TV companies sell their wireless services in a proactive way. This means they are not aggressive. But they are not even defensive.
The strategy behind cable TV wireless is not growth. Anyway not yet. Rather, cable TV sees wireless as a way to delay the loss of traditional cable TV market share. You see, traditional cable TV is shrinking. It has been replaced by competitors and new technologies.
The cable TV industry is aware of this threat, which is why companies first introduced wireless 10 years ago. After that failure, the loss of traditional cable TV continued, forcing him to take a second shot wirelessly.
Wireless Creates Sticky Bundles for Cable TV Companies
This second attempt seems to work fine. Not only is their wireless market share growing slowly, but it creates sticky bundles, so their customers stay calm.
Cable TV companies have learned from their competitors in this regard. You don’t have to be profitable wirelessly. All they need to show is how wireless can help maintain a customer base.
Looking back, the main service of cable TV companies was cable TV. Today, they offer several different services like the Internet, VoIP phones, and now wireless.
In fact, most people are surprised to hear that cable TV is no longer the main service of cable TV companies. The internet.
This sticky bundle helps maintain a customer base and delay the losses seen on traditional cable TV.
Can cable TV see wireless as a profitable business?
As such, wireless and other services today help create sticky bundles. Tomorrow they may use the radio to become a real competitor. One day they may make a profit and see wireless as a great growth opportunity.
Therefore, the future of wireless in cable TV space is constantly changing and will continue to change. It has advantages such as low cost, but it also has problems such as availability.
Today, they have shown continuous growth since they re-entered the space a few years ago. I expect this growth rate to continue and change over time.
Investors like what they see, but users aren’t very happy with it. This is a balance that the cable TV industry has always worked on.
That said, the cable TV industry seems to be doing well this time around wirelessly. Cable TV companies still have a lot of work to do, but based on what I see today, they seem to be on the right track.
Jeff Kagan I’m an equity news columnist. Kagan is a wireless analyst, technology analyst and commentator who follows telecom, pay TV, cloud, AI, IoT, telehealth, healthcare, cars, self-driving cars and more. Email him at jeff@jeffKAGAN.com.His website www.jeffKAGAN.com.. Follow him on Twitter @jeffkagan And LinkedIn www.linkedin.com/in/jeff-kagan/
Equity News Columnist: Jeff Kagan
Source: Equity news
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