WhatsApp counterattacks when users escape to Signal and Telegram

Facebook is struggling to address the sudden competitive threat to the messaging platform WhatsApp, after changes in terms of use raise privacy concerns and urge users to rush to rely on rivals such as Signal and Telegram.

An encrypted messaging app with more than 2 billion users worldwide and some of its senior executives will cover data that can be shared between WhatsApp and its parents, which are deepening their e-commerce commitment, on Tuesday. Spent to clarify future privacy policy changes.

According to Sensor Tower data, Signal was downloaded 8.8 million times worldwide in the week after WhatsApp changes were first announced on January 4, compared to 246,000 in the previous week. It was.

The app was also boosted when Tesla CEO Elon Musk tweeted “Use Signal” on January 7th.

In contrast, WhatsApp recorded 9.7 million downloads in the week following its launch, down 14% compared to the previous 11.3 million downloads, Sensor Tower said.

Telegram, a popular messaging app among crypto traders, has also benefited from WhatsApp concerns. According to the Sensor Tower, the number of downloads the week after the change on January 4 reached 11.9m from 6.5m last week. Telegram said in a message sent to all users on Tuesday that it had more than 500 million active users.

Some users have proposed a new WhatsApp policy to share sensitive user data, including the content of the message, with the parent company for the first time, fostering anger on social media and forcing a fix from the company. I interpreted it as proposing.

WhatsApp said in a statement posted late Monday that the policy update coming into effect on February 8 “has no impact on the privacy of messages with friends and family” and “wants to deal with rumors around. I added. “.

Neither app allows access to messages, but WhatsApp’s privacy policy allows certain other user data to be shared with the parent company since 2016.

According to the latest update, Facebook and WhatsApp will be able to share specific payment and transaction data to boost advertising to further drive e-commerce with the development of digital storefront features such as Facebook shops. I will.

This change also outlines how merchants communicating with customers via WhatsApp store their chats on Facebook-hosted servers and use that data to notify them of ads on Facebook. ..

On Tuesday, several top executives used Twitter to publicly defend the change, including Facebook-owned Instagram CEO Adam Mosseri. “There is a lot of false information about WhatsAppToS [terms of service] Now, “he said.

Signal was co-founded after WhatsApp co-founder Brian Acton left the company due to disagreements over user privacy and lack of independence from the parent company.

The proliferation of users on Signal and Telegram raises questions about whether small apps are prepared to scale. Last week, Signal said it “continues to shatter traffic records and add capacity” after some issues with delays in creating groups in the service and sending verification codes to users. ..

WhatsApp counterattacks when users escape to Signal and Telegram

Source link WhatsApp counterattacks when users escape to Signal and Telegram

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