Tech

Where did everything go wrong for Juul?

Producer / Director John Papas
Reporter / Producer Sheeraka Plan
Reporter Julie Creswell

Watched on FX at 10 pm on Friday, September 17th, Streaming on Hulu..

Adam Bowen and James Monsies, in their own story, attempted to improve the lives of a billion people by removing them from tobacco.

But somewhere along the way from start-ups to Jaguar Note in Silicon Valley, their company, Juul, was tragically off course. Instead of flipping big cigarettes and accelerating the end of smoking, Juul’s flavored e-cigarettes have become a popular lamp for a new generation of nicotine addicts.

Fascinated by candy fruit flavors and vibrant marketing, teenagers like Jackie Franklin noticed that Jul was stuffed with an unmistakable rush of nicotine. After getting hooked on high school, she smoked as many as three Juul pods a day.

Currently, Franklin can’t ride a bike without being out of breath and stopping, and blows off from the inhaler what doctors say to her is asthma, probably caused by inhaling vapors.

“My lungs literally feel crunchy,” she said. “I can’t explain it-it just hurts so badly.”

In ‘ new documentary on FX and Hulu, Move Fastan Vape Things, you can hear from public health experts, including former Food and Drug Director Scott Gottlieb, who allegedly caused Juul. Youth vaping crisis. And some advertising and marketing executives who helped young customers like Franklin make e-cigarettes so attractive now say that the ambivalence they previously felt is a real regret. increase.

“Your first instinct is to say:’Wow, it’s successful. People are using it,” said Erica Harverson, former Juul marketing manager. “In other instincts, it’s like,’Oh, crap, the wrong people are using it.’ “

See how a company founded to loosen the grip of big cigarettes for smokers has begun to follow in the footsteps of tobacco makers, leading to a health crisis involving millions of American teenagers.

aired on FX on Friday, September 17, and is streamed on Hulu.


Director Producer Liz day
producer Timothy Moran
Co-producer Salwa Shameme
Senior producer Rachel Abrams
Cinematographer Jaron Berman
Video editor Marlon singleton


Presents is a series of documentaries that represent the New York Times’ unparalleled journalism and insights, bringing viewers closer to the essential story of our time.

Where did everything go wrong for Juul?

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