There is a constant battle between powerful digital companies over how streaming video apps will appear on TVs in the living room. It shows how the new TV overlord falls into the same bad habits as the old TV.
Explain why the conflict over money, power, and our personal information is everywhere in streaming entertainment, and why we’re in the middle of it.
One of the root causes of the problem is that streaming TV app systems such as Amazon’s Fire TV and Roku work much like cable TV, not smartphone apps. (Wasn’t streaming supposed to free us from the hassle of cable TV?)
One thing to keep in mind is that while streaming entertainment is great in many ways, the standard business practices that revolve around it are rotten. It turns what should be the simple pleasure of watching TV into an ugly mess.
Exhibit A points out a recent battle between Google’s YouTube and Roku. This will create a gadget for connecting your TV to your online video app.Their beef complexityAs a result, Roku threatened to block one of the YouTube apps, and Google threatened: Send free alternative streaming gadgets To Roku customers. Both sides said the other was a bully.
A version of this battle is happening.when Amazon and HBO owners quarreled Managing data on money and people’s viewing habits, people for months I couldn’t see HBO Max on Amazon’s Fire TV Through a streaming video device or Amazon’s Prime Video app.Almost the same thing happened Controversy between NBC’s Peacock Video Service and Roku..
The wild thing is how familiar this is. Temporary power outages in beef and programming are exactly how old televisions have worked for decades. Cable TV, and now the new TV app store, has no standard requirements, so everything is a struggling negotiation.
please think about it. ESPN is included in the cable lineup due to the complex contracts between the channel owner Walt Disney and Comcast or other providers every few years. College football may disappear from your television for some time if both parties reach a contract deadlock. Repeat this for all channels of the dial.
Like cable TV, Amazon, Roku, and their associates may pay for streaming apps regardless of whether Amazon or Roku displays commercials in third-party video apps or details of streaming app features. After negotiating a certain price, we often enter into a separate contract with the streaming service. ..
This is a hand-to-hand combat with each TV app. As with cable TV, the toughest lawyers and the most powerful companies often win.
Yes, the system has serious drawbacks. App maker And Regulatory authority It complains that it gives Apple and Google almost complete control over our digital life. However, the advantage of creating the same rules for all apps is that there is less constant fighting.
No more whimsical dictators are needed, but streaming services and TV apps may be able to learn lessons from the universal rules of the smartphone app store.
Another idea: You may need to throw away the app altogether and take care of your TV. Would it work better if the TV had no app store at all, just a TV web browser?
Or what if they all use technologies such as: Apple AirPlay How to mirror your smartphone to a bigger TV screen? Instead of launching the Netflix or Peacock app on your TV or set-top box, use the app on your mobile phone and the image will automatically appear on your TV. This may be clunky. And when I talked to streaming video technology experts, some of them said that this would reduce the video quality people expect from TV screens.
But you can see that I’m having a hard time. I don’t want to fossilize the good old way of cable TV into our whole new world of entertainment.
Why are new TVs so much like cables?
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