Life Style

Why “joy dressing” is the biggest fashion trend in summer

one year agoOn the way to the supermarket, an awe-inspiring kid on 6th Avenue called out to me. “Are you Lady Gaga?” She shouted from a safe 6-foot distance. Unfortunately for her and me, I wasn’t, but her question was valid. After all, I wore 5 inch heels, fishnets, and a shocking pink new satin shorts suit. Given that I’m a disgusting New Yorker, it’s one of the more intriguing purchases. When I shook my head, her father shook his head. She grinned and grabbed his hand. I appeared behind Saturn-sized sunglasses. Shopping at this over-dressed grocery store was my first outing since recovering from Covid. I was lucky, cheap, dizzy, and apparently felt the level of Lady Gaga.

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According to Dr. Jennifer Baumgartner, a clinical psychologist in Washington, DC, we humans use clothing to mark important events, such as surviving a global pandemic. And when the US city reopens, friends reunite, and the world becomes a little less scary, the woman wears a vibrant outfit that declares “Uhu!”, Like the Covid pink suit I survived. Reach out. And celebrate the opportunity. Certainly I was ahead of the curve.


“This year symbolizes rebirth. I want to reflect that in my wardrobe.”

Dr. Christina Ferrari, a clinical psychologist in Miami, says that over the past year we have been suffering from uncertainty and wearing sweatpants. During the lockdown, “you’ll see a lot of people overcompensating for what they couldn’t wear.”

Jeremy Scott, creative director of the irreverent Italian brand Moschino, sees the roaring Twenties-style decadence in the rebellion after these sweatpants. Even with such terms, the phenomenon began in early February, said Libby Page, senior fashion market editor for the upscale e-commerce platform Net-a-Porter. The darkest period of the pandemic. She said that the customer had purchased “a sea of ​​very neutral tones and sweatpants”. She recently witnessed a bright print, flashy tiered skirt, Frills of delight, and “very bright, bold and colorful dresses” from hilarious brands like Zimmermann.

Clockwise from left: dress, $ 750, zimmermannwear.com. Necklace, $ 725, juliaaeran.com; Molly Goddard skirt, $ 800, matchesfashion.com; shoes, $ 280, larroude.com

The label’s creative director, Sydney-based Nicky Zimmerman, has always created an upbeat, feminine look (like the dress on the right) and has been that stance throughout Covid. The increase in sales of her brand in the United States shows that it has paid off. “We find that women want to go out and feel beautiful,” she said, adding that her rich collection of flowers was devised to uplift the spirit.

Laura Vinroute Poole, founder of boutique Capitol with stores in Los Angeles and Charlotte, North Carolina, said customers are experimenting with eccentric styles they would have avoided before the pandemic. A Los Angeles client who was good at black and brown wore an emerald silk drys van notten top and pink mules. “She has never bought anything crazy,” surprised Vinroot Poole.

In this unbounded style, women are reacting to traumatic years, Dr. Baumgartner said. “When faced with my own death, it’s like having a second chance. You can take more risks …. you’re willing to live more completely. Another factor: We are anxious for human interaction. According to Dr. Baumgartner, exciting fashion not only pleases the wearer, but also entertains the viewer (at least in my awe). Someone with a good taste, like a little girl in mind). “Seeing our joy in their eyes, [which] Strengthen our joy. ”

Erin Hazelton, a 41-year-old New York writer and producer, learned this directly while overcoming cancer. She said “I thought I was going crazy” during the treatment, so I wore strange clothes before my daily visits. “People will laugh in this room where everyone is always sad. It brought joy not only to me but to those around me. I feel less lonely.” Hazelton is now busy. In a mini dress that she didn’t wear when she was in her forties, she once again finds joy through fashion. “I’m more attracted to printed matter and fun things.”

Clockwise from left: Oscar de la Renta Dress, $ 4,590, saksfifthavenue.com; Moschino Couture Top, $ 945, Saks Fifth Avenue, 212-753-4000. Shorts, $ 40, zara.com

The vaccination also encouraged Elizabeth Graziolo, 47, to dress optimistically. After receiving the jab, she fell in love with the “all-new wardrobe” in a colorful dress. “This year is a symbol of rebirth,” said Graziolo, founder of Yellow House Architects in New York. “In my wardrobe [reflect] It. ”

Mindy Homer, a 43-year-old pediatric dentist in New York, may not think the “flamingo” shoes he bought in February as a symbol of his personal renaissance, but it does make him feel better. “The moment I saw them, I felt happy,” said Homer, a pink Sophia Webster shoe with a blushing waterfowl-shaped heel. When they debuted with drinks from her neighborhood home in April, many years of vibrant dressers didn’t even take them off, even while inside. “They made me feel like myself again.”

Moschino designer Scott advised those who were worried about the unpleasant shifts (such as remakes) that re-entry would bring: Then look up and do your best. Dr. Baumgartner also supports the gradual enthusiasm and argues that driving himself is fruitful. “Try a sequin jacket. See what it feels like.” Dr. Ferrari combines stylish accessories like “cute flat shoes” with cozy and familiar loungewear in a gentle joy. I am proposing to soak.

Last month I boldly reported the jury’s obligations in a candy red eyeball dress coated with clear plastic. It didn’t forgive me and no one mistaken me for a pop star. However, one jury was excited and shouted, “Yass!” While waiting at the security line. The guards also looked happy.

The Wall Street Journal is not paid by the retailers listed as retailers of the product in the article. The retailers listed are often not the only retailers.

Copyright © 2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Why “joy dressing” is the biggest fashion trend in summer

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