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Will jilted Disneyland annual passholders flock to rival theme parks? – Orange County Register – Anaheim, California

Anaheim, California 2021-02-22 15:20:52 –

The sudden death of Disneyland’s annual pass program could create a huge opportunity for Universal Studios Hollywood, Knott’s Berry Farm, and Six Flags Magic Mountain to storm and attract Disney’s Die Hard looking for a new theme park to call their hometown. ..

Disneyland suddenly shocked fans and theme park industry Killed that year’s pass program In January, we announced that a new membership program will be announced at a later date. Anaheim theme park rivals did not follow the leadership of industry leaders.

Expect Universal, Nuts, and Magic Mountain to enthusiastically market Disneyland passholders when California theme parks reopen, especially if Disneyland’s new membership program turns out to be restrictive or expensive. please.

Related item: Disneyland’s annual pass program reset will be a “maverick” before the pandemic, Disney CEO says

Disneyland and other California theme parks are unlikely to be fully operational until spring or summer under the state-issued COVID-19 Health and Safety Resumption Guidelines.

After 40 years of brutal farewell after courtship, Disneyland will soon find out how loyal a loyal passholder is. Distressed by abandonment, Disneyland passholders can choose to “swipe left” on the mouse house to try out the romance of another theme park. The happiest place on earth takes time to think about what has done to a strong fan base of one million people.

“Disneyland is in the DNA of people here in Southern California and far beyond,” Disneyland Resort President Kempotrock said in an interview with reporters in January. “It’s very hard for us to recognize this group as our biggest fan, our most important fan, and the group we want to make sure we cross our arms and really show love to them. It is important.”

Related item: Southern California theme park rivals reassure annual passholders after Disneyland kills the program

Disneyland has provided some details on what the new membership program will be and when it will be rolled out — to passholders. More questions than answers.. This gives Universal, Knott’s, and Magic Mountain the opportunity to introduce themselves to Disneyland passholders who may not have recently called.

“When we come back and things resume, it’s like the Roaring Twenties. The dam will break,” said Dennis Speigel, an industry expert on international theme park services. “Everyone will reach capacity, such as Disney, Universal, Sea World, Magic Mountain, and Knott’s Berry Farm. They all reach capacity because we know for sure that there are enough people to fill them. Probably. “

With the reopening of California theme parks, Disneyland rivals will promote new vehicles. Bear-y Tales Dark Ride Come to nuts Pet’s Secret Life: Unlaced Charm Debuted at Universal West Course Tracer Roller Coaster At Magic Mountain.Disney said Avengers Campus Opening in 2021, it hasn’t yet said whether a new Marvel-themed land will debut with the resurrection of Disney California Adventure Park.

Martin Lewisson, a theme park expert at Farmingdale State College in New York, said the end of Disneyland’s passholder program could create opportunities for Universal, Nuts, and Magic Mountain.

“These money is being released into consumer notebooks, so it’s certainly possible that nearby competitors will start a business,” Lewisson said in an email. “But unfortunately, there are only losers and no winners during the COVID period.”

Related item: Disneyland is considering admission exclusively for annual passholders

Theme parks are increasingly focusing on season passes and membership models that provide a stable flow of repeaters and reliable revenue. According to Goldman Sachs, the Season Pass accounted for 58% of participants in the 2019 regional theme parks.

According to the latest quarterly report, Knott’s Berry Farm’s parent company, Cedar Fair, has a season pass base of 1.8 million passholders. 61% of total participants in Cedar Fair Park in 2020 increased from 52% in 2019.

“The efforts we have made over the past year to maintain a relationship with passholders have been extraordinary,” Cedar Fair CEO Richard Zimmerman said in a phone call with analysts.

Zimmerman said on the phone that less than 1% of Cedar Fair passholders requested a refund during the pandemic.

Will jilted Disneyland annual passholders flock to rival theme parks? – Orange County Register Source link Will jilted Disneyland annual passholders flock to rival theme parks? – Orange County Register

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