For months I came across a version of this prophetic phrase. This problem often occurs when interviewing very smart consumers in their 20s or 30s. Sneakers, like Swami’s kind of streetwear, are outdated. These spicy shoppers are fed up with losing the weekly raffle of Jordan and Dunk’s latest “Gotta Heavy”. They are financially and mentally exhausted by paying high prices for sneakers in the secondary market.Always now, they insist, they’re going to swear
This post-sneaker turmoil has been supported by Lawrence Schlossman and James Harris, co-hosts of the men’s fashion podcast in their thirties.Throw fitHe frequently uses the platform to blame the bloated sneaker market. The next natural question is, “If sneakers are going out, what’s the alternative?” When asked by millennial shoppers and savvy fashion entrepreneurs, the answer is loafers.
However, Throwing Fits listeners and their cohorts aren’t interested in things like the classy yet general Allen Edmonds or the safe and soothing atmosphere.
Dress loafers that may have been worn for decades. They are more intrigued by the design of emerging brands, primarily online only.
There is HoratioIs a two-year-old brand offering $ 300 loafers sold in olive green, ink blue, or cowhide, sold out very often, and can only be pre-ordered until August. Label two years ago Vinnies Outside Copenhagen, $ 288 pony-haired slip-ons and black loafers are on sale, with a thick, mostly trail-ready Vibram sole.And in brooklyn Blackstock & Weber We sell preppy two-tone $ 325 penny loafers and a $ 345 model with vibrant crocodile embossing like streetwear. (These brands offer solid black and brown shoes, but report that larger loafers are what draw customers into digital doors.)
When Blackstock founder Chris Echevarria launched the brand in 2017, he said he wanted to offer an alternative to all the mundane brown loafers on the market. He wanted shoes that could be worn practically at weddings and conference rooms. He turned to dress loafers. Loafers are undoubtedly more sophisticated in shape, but his own version adds a unique spin with bold colorways and textured materials.
The marketing of these brands is clearly youthful and doesn’t wear anything reminiscent of a “country club”, such as safe suits or slender dress socks. Vinny’s website features pack-like style loafers with white socks and check pants. Horatio’s Instagram feed shows a customer relaxing in cream and tan loafers, wide pants and a sloppy sweatshirt.
Blackstock is in harmony with a kind of hype related to sneakers. Recently, we debuted an ultra-limited green alligator embossed loafer through a sneaker specialty store in New York. kissWell known for its Air Force 1 and ASICS debuts. And last year, Blackstock collaborated with Throwing Fits to create olive, brown and tongue loafers. Prior to its release, the podcast advertised the shoes available on pre-sale.
Such cheerful loafers seem to be changing shoppers. Emmanuel Luglaa, 37, working in marketing in Nashville, purchased Horatio’s cow print loafers in March of this year. “When I met them, they felt different to me,” LeGrair said. He wears moo shoes that you can’t miss anywhere. In modern grocery store management, he simply styled in jeans and a white shirt.
this year, Nathan Hong, A 22-year-old production engineer at a mechanical engineering company in Vancouver, purchased “the first pair of authentic dress shoes” from Blackstock & Weber. For about $ 500, these loafers, adorned with glittering gold, were an investment and are worn as often as possible to maximize their value.
Tyler Sandval, 30 years old, an e-commerce strategist in Burlington, Vermont, owns a pair of Blackstock & Weber loafers. Self-proclaimed throwing fit “Stan” or super fan Sandval believes we may soon live in the world of post-sneakers, but for now, we’re still wearing ASICS and New Balance for days. I will. He wears loafers about twice a week and feels that one pair is enough to be complimented.
Mike Strout knows directly that the loafers market has a ceiling. In 2015, he and his partner founded Founders, a consumer footwear brand that offers three styles of dress shoes, including $ 300 Italian penny loafers. The brand’s shoes were handsome and affordable, but the founder went bankrupt in less than three years. According to Strout, the problem is that 90% of customers are one-time buyers. Founders’ pair of dress shoes met their needs, which hindered the label’s growth. Loafers are less collectible than sneakers, and sneakers are generally cheaper and more distinctive. The Nike Dunks don’t look the same as the two, but most loafers are very similar unless you really look closely.
Emerging footwear brands seem to recognize that they need to evolve and diversify to survive. Blackstock & Weber already offers baseball caps in collaboration with B & W and New Era, which will sell out within days of their online release. Based on this success, Echevarria plans to develop and sell small accessories such as ashtrays. Horatio diverges into a more conservative derby lace-up and will soon be rolling out refreshing leather Fisherman sandals for the summer. And Vinny’s owner Virgil Nicholas is working on other types of shoes, such as the bold crocodile rug sole boat shoes that give off the “irony atmosphere” that customers are accustomed to.
Write to Jacob Gallagher Jacob.Gallagher@wsj.com
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Will we all wear loafers in the post-sneaker world?
Source link Will we all wear loafers in the post-sneaker world?