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Women’s Participation in Asian E-Commerce is a $ 260 Billion Opportunity

The Southeast Asian e-commerce market could grow by more than $ 260 billion by 2030 with the introduction of major online shopping marketplaces. Do more to encourage and enable female entrepreneurs, Discovered by the International Finance Corporation.

The “anonymity” of e-commerce has eased many of the barriers to entry women have faced and provided opportunities for success in new areas, said Amy, IFC’s Gender Program Manager for East Asia Pacific. Luinstra told CNBC.

Still, many of the inequality women face in the traditional retail industry are “permeating the online world,” including ensuring access to funding, she says.

Luinstra called on leading e-commerce players to do more to support female vendors and seize market opportunities.

For platforms with funding options, this is a great way to attract more women and help them prosper.

Amy Ruinstra

Gender Program Manager (East Asia and Pacific), IFC

This includes expanding lending to women, providing training, and encouraging participation in higher-value areas such as electronics, she said.

“For platforms with funding options, this is a great way to help women grow by attracting more women and making them aware of and available to their funding offers.” Luinstra told CNBC’s “Squawk.” Box Asia. “

A woman wearing a mask while waiting for a customer in a store in Jakarta, Indonesia on Tuesday, March 31, 2020.

NurPhoto | Getty Images

Her comments are in the context of the Covid-19 pandemic, which is said to have put women in an unfairly disadvantaged situation.

An IFC report based on data collected from Southeast Asian e-commerce site Lazada shows that women are heading towards gender equality in e-commerce in 2019. However, despite the surge in online retail over the past year, progress has taken a step back due to the additional long-term care obligations and time constraints faced by women.

“Before the pandemic, women had themselves. In some cases, they outperformed men and sold better than participating men,” Luinstra said.

In the Philippines, for example, women previously accounted for 64% of sellers on Lazada’s site, but women’s sales fell 27% during the pandemic, the report found.

“It’s changing under a pandemic, that’s how we’re starting to open the gap, and the opportunity to fill that gap totals $ 280 billion,” she said in the report. Said referring to market opportunities ..

Women’s Participation in Asian E-Commerce is a $ 260 Billion Opportunity

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