Life Style

Wrangler and Billabong mix classic western and vintage surf

Translated by

Robin driver


July 22, 2021

Thursday, July 22 Billabong When Wrangler We are releasing the first chapter of an unexpected collaboration. Mixing the Western aesthetics of American jeans brands with the surf culture of Australian board sports labels may not seem like the most obvious link-up, but the two companies endorse and collaborate on a consistent collection. Face the challenge head-on. Made using sustainable materials.

Billabong x Wrangler Campaign

“Wrangler was Billabong’s founder Gordon Merchant’s favorite jeans brand, which influenced the cut of the first Billabong boardshorts and revolutionized the market, which at the time offered hard, itchy and unpleasant shorts. Brought to you, “said women’s wear marketing in Billabong, Europe. “Somewhere along the Gold Coast in the early ’70s, Gordon Merchant decided to create a tough border. On his mission, he dismantled his favorite jeans. Denim makers need cowboys and cowgirls. As a surf specialist, you’ll come up with items that help surfers ride the biggest waves, riding in resistant jeans. “


The first part of the collection consists of about 40 menswear, including a number of boardshorts inspired by 70’s style and print. This vintage spirit is also found in ready-made garments such as denim jackets, T-shirts, sweatshirts and jeans. The women’s collection offers both classic bikinis and crochet bikinis. It complements dresses, organic cotton or hemp playsuits, and of course jeans, shorts and denim jackets.

Using sustainable materials such as recycled polyester, recycled cotton or organic cotton, and linen, this collection is in line with this year’s Billabong commitment. The Boardriders-owned brand recently announced the launch of We. Ocean Change Throughout this program, Label is committed to ensuring that all products designed for use at sea, from swimwear and boardshorts to full-body wetsuits, shorts and lycra, are environmentally friendly.

And beyond this ecological effort, the collection campaign, shot around northern New South Wales, aims to rewrite the cosmic connection between the two brands.

“We continue to offer new apparel through meaningful collaboration, but it’s great to work with brands like Billabong that are in line with our values ​​and are product-inspired from the start.” , Wrangler. “The result of this collaboration is a real, unique and sustainable mix of surf and western.”


This collection is available in both branded physical and digital networks, as well as in selected retail stores such as: Urban Outfitters, Assos, The Land, Place des Tendances And about you in Europe.

The second collaborative collection for the fall is scheduled to hit the shelves in September, with more capsules planned for the summer of 2022.

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Wrangler and Billabong mix classic western and vintage surf

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