Young creators are burning out and collapsing

From late 2019 to early 2020, when the fresh harvest of young stars began to gain viewership on TikTok, many expected this time to be different. They grew up watching YouTuber speak openly about these issues. “When it comes to Gen Z creators, we talk a lot about mental health and personal care,” said Los Angeles YouTube star Courtney Nuwokedy, 23. “Many creators have burnout in the past. I’ve seen you talking about. “

Still, they weren’t ready for the daunting task of building, retaining, and monetizing their audience during the pandemic. Los Angeles-based TikTok creator Jose Damas, 22, said: “I feel like I’m running out of time for the day.”

“TikTok is as strict as YouTube,” says Gohar Khan, a 22-year-old TikTok creator in Seymour, Connecticut.

Thanks to the “For You” page generated by the app’s algorithm, TikTok gains fame faster than any other platform. It’s possible to get millions of followers in a matter of weeks. But just as creators stand up, they can fall.

“It feels like a celebrity taste, but it’s inconsistent, it disappears as soon as you get it, and you’re always trying to get it back,” said TikTok creator Lauren Stasina, 22. ) Said. Toronto. “I feel like I’m aiming for this award, but I don’t even know what the award is.”

Volatility can rattle. Los Angeles-based 23-year-old TikTok creator Luis Kapecki said, “A dull view can impact economic stability and endanger your career.” “Demoted work without warning.” It’s like being done. “

Creators have faced all sorts of problems, including bullying, harassment and discrimination. “Some creators will also steal their content, and someone else will spread their content virally and be featured in the press,” Harris said. Needless to say, the fan community and internet commentators can be malicious. “You can’t just shoot what you want to shoot,” Harris said. “If your opinion goes down, they will make fun of you.”

Young creators are burning out and collapsing

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