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YouTube is overwhelming-The New York Times

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This question sounds ridiculous, but it’s not. Is YouTube Successful?

Have a boo It’s hard to imagine the internet without YouTube. Buying a video site at a relatively young age was one of the smartest things Google has ever done. But even after nearly 15 years of working with Google, the most successful money machine in the history of the Internet, YouTube has realized the economic potential of both itself and everyone involved in its vast digital economy. It is not yet clear if this is the case.

Two data points: YouTube has been hindering the sale of ads at around $ 11.2 billion over the past year, well above the advertising revenue of Viacom CBS, a mid-sized American television company that owns CBS TV. Is not … Communication network. Twitter, which is less enthusiastic about money, earns about twice as much advertising revenue from each user on average compared to YouTube.

No one should feel bad about YouTube. Yes, it’s okay. But it says something about the vitality of the Internet. YouTube is probably the most vibrant economy online, and it’s still hard to call it an unqualified economic winner. And if YouTube doesn’t win, so many video creators won’t.

The big promise of the internet was to try to make a living by doing what everyone likes, but YouTube shows how elusive the dream has turned out to be. If YouTube doesn’t live up to high expectations, it means the internet isn’t.

Let’s dig a little deeper into how weird YouTube is in one important way. It pays some people and businesses that stock their products on virtual shelves.

Facebook, Instagram, TikTok, Snapchat, and Twitter create free products in the form of stupid memes, engagement party photos, and beauty tutorials to post, with a few exceptions.For video makers Meet YouTube standards, Sites typically hand over about 55% of the money from ads that appear in or around a video to those people or organizations.

YouTube revenue sharing and another method For content creators to make money from video, it probably brought more revenue to online people than any internet site ever. (It is impossible to prove this. People do. to make money It’s not a direct way to build an audience in places like Instagram or TikTok, but YouTube continues to be a reliable place for people to make money online. )

Maybe YouTube, especially after revelation A few years ago, corporate advertising Appeared in Videos promoting anti-Semitism and other horrifying views are less aggressive than companies like Facebook and Twitter, sending commercial messages everywhere. This is good even if YouTube and video makers miss the opportunity to make more money.

As a result, YouTube has made a lot of money for itself and for video makers, and its revenue is growing very rapidly, but the number is modest compared to its size and influence.

The fact that you also mentioned YouTube in the same paragraph as the half-baked TV companies ViacomCBS and Twitter … well, that’s how YouTube I was overwhelmed For a while. YouTube’s advertising revenue cuts are also less than half of Netflix’s annual revenue. (These numbers do not count YouTube revenue from other sources, including subscriptions that the company does not disclose on a regular basis.)

If YouTube has so far fallen below its economic potential, what does it say about the other digital world?If you read the work of people like my colleagues Taylor LorenzThose who record the workforce on the Internet can easily understand that there may be a mismatch between the promises and reality of the Internet economy.

Some people are living a good life from their work on YouTube and other apps, but many others are always peanuts and Burnout Syndrome..

It’s hard to stand out in the ocean of people making dance videos on TikTok, livestreaming video games on Twitch, and hosting YouTube talk shows. With the exception of digital optimists, the Internet wanted to believe that everyone would find their fans and their calls easier and more democratic.

That’s why YouTube finances are important to our other people. If YouTube isn’t working well, your internet promises won’t work either.


This week’s tips

Watching TV should be easy, but in the United States it’s not easy to watch the Olympic events we want to see. Brian X. ChenThe New York Times Consumer Technology Columnist describes his efforts.

I’ve learned the difficult way for people who throw away cable TV to still get the short end of the stick.

This week I was watching a replay of a rock climbing event at the Olympics.I was particularly interested in seeing Adam Ondra, the best mountaineer in the world..

However, the semi-final recordings that NBC made available on YouTube TV was an online bundle of TV channels I was paying for, reducing mountaineering coverage to just an hour. To my frustration, this segment omitted most of Ondra’s airtime. (((Read this If you want to know how Ondra acted at the tournament on Thursday. )

Posted Sneaky complaints On Twitter. I soon learned from my followers that the Olympic coverage that Americans stream on services such as Golden Time TV and YouTube TV is far inferior to the more complete Olympic event coverage. NBC Sports App..

When I downloaded the NBC Sports app, I found a complete video of each event. But I ran into another problem. To use this service, I had to log in to the app using my cable TV subscription account information, but I don’t have this.

(There is also Olympic coverage Peacock, a video streaming service that is part of the same company as NBC. It’s complicated. )

Simply put, cord cutting is great. Watching live games and events online is much easier for sports addicts than ever before. But it’s still best to have cable TV.Who can afford All these subscriptions??


  • We still don’t understand health apps: New York is the first large jurisdiction in the United States to require customers to provide evidence of vaccination against the coronavirus in restaurants, gyms and other public places.Colleagues Erin Wu and Keren Browning See the impact on privacy Of an electronic system for tracking vaccinated people. (We are also developing digital vaccine verification systems in other countries.)

  • Facebook vs. Scholar: According to the company, researchers recruiting volunteers to help research Facebook’s opaque ad targeting system threaten people’s privacy. Facebook has a valid discussion, Bloomberg News To tellAnd so are scholars.

  • Do you remember Segway? number? exactly. Principal agent writes about his role in slate Exaggerate the segwayIntroduced in 2001, a novel but ultimately unpopular scooter that promised to change the world but didn’t. A useful lesson on how impossible dream pressure can undermine the potential of new products.

Audience at the 1996 Democratic National Convention I danced to “Makarena”. It’s painfully horny and wonderful.


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YouTube is overwhelming-The New York Times

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