Donaldson declined the interview. His representative refused to talk about the company’s working conditions, but said the offensive video: “When Jimmy first started out as a teenager, he inadvertently used gay slurs many times. Jimmy knows that there is no excuse for homophobic rhetoric.” “I’ve grown up and matured into someone who doesn’t speak that way,” Donaldson added.
Many young creators said they wanted to imitate Donaldson’s entrepreneurial path.
“I think Mr. Beast has influenced all of Gen Z,” he said. Josh Richards, 19, Los Angeles TikTok creator with nearly 25 million followers. “He not only listens to many opinions and becomes famous, but also gives many children a new way to teach these young children how to become an entrepreneur.”
Perfect viral recipe
Growing up in Greenville, North Carolina, Donaldson, like many members of Generation Z, founded the YouTube channel in 2012 when he was in middle school.
To decipher YouTube’s recommendation algorithm, he first repeated video production in various genres. He posted videos of himself playing games like Call of Duty, commented on YouTube dramas, uploaded funny video compilations, and livestreamed himself in response to videos on the internet.
Then in 2018, he mastered the format that made him a star: stunt philanthropy. Donaldson handed out thousands of dollars in cash to random people, including Uber drivers and those experiencing homelessness, and photographed himself capturing their shock and joy in the process. Initially, the funding came primarily from brand sponsors.
It turned out to be the perfect viral recipe that mixes money, bigger personas, and healthy reactions. Millions have begun watching his YouTube videos. Donaldson quickly changed his brand as “YouTube’s Greatest Philanthropist.”
The combination was also profitable.Donaldson gave out more and more money — from $100,000 To $ 1,000,000 — He put everything back in an ad that came with the video.He sold again Product Socks ($ 18), water bottles ($ 27), T-shirts ($ 28), etc.
YouTube star Beast wants to take over the business world
Source link YouTube star Beast wants to take over the business world