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Zooey Deschanel joins local startup app Merryfield as co-founder – Boston, Massachusetts

Boston, Massachusetts 2021-06-13 18:05:37 –


business

“Merrifield makes shopping for better brands easier for you.”

Actress Zooey Deschanel will arrive at the 66th Primetime Emmy Awards in Los Angeles, California on August 25, 2014. Reuters / Lucy Nicholson

With her latest move to make the world a cleaner and healthier place, actress and businessman Zooey Deschanel is co-founder and chief creative officer of Boston-based startup Merrifield. Joined as.

Deschanel, known to many for playing the leading role in “New Girl,” and more recently as a co-host of celebrity dating games, shared the news. Instagram post.

“I’m passionate about giving consumers access to brands that are safer for the planet, free of unwanted chemicals, and Merrifield can help,” she says. writing.

According to the Boston Business JournalDavid Mayer, CEO of Merryfield, founded the company in 2018 and has a team of 16 people, including 11 based in Massachusetts.

Merryfield is an iOS app that gives shoppers points (eventually gift cards) when they purchase products from participating retailers and upload receipts.The· website Lists the criteria that must be met for a product to be featured and includes a comprehensive list of prohibited ingredients such as hydrogenated oils, high fructose corn syrup, and artificial flavors. Featured companies include Beyond Meat, Bob’s Red Mill, and Applegate.

“We carefully examine all the ingredients and ask if they are safe, necessary, or expected to be found in” clean “products,” said Merrifield co-founder. Joe Dixon writes on the website. “We have created standards for all categories of grocery stores, including beauty products and pet food. We also have misleading label claims and terms (called” clean washing “). Also pay attention to ensure that you understand what the label promises. “

Merryfield spokeswoman in Boston Business Journal, Deschanel attends zoom calls and strategy meetings several times a year to influence app product roadmaps, experiences, community building, brand partnerships and social media content Said to create.

“Merrifield makes shopping for better brands easier for you,” she wrote on Instagram. “They help consumers like me make healthy and more sustainable choices when shopping and reward you for doing so!”

This is not Dechanel’s first business entry. She founded the media company Hello Giggles. Sold to Time in 2015 for about $ 20 million According to The Wall Street Journal.She also co-founded Farm project And Lettuce grows Both companies are now working with ex-husband Jacob Pechenik to reconnect people with the food they eat.

The app is available for iOS and the Android version will be released this fall.



Zooey Deschanel joins local startup app Merryfield as co-founder Source link Zooey Deschanel joins local startup app Merryfield as co-founder

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