Have you ever watched a food scene on TV and thought, wow, I want to cook at home? Maybe it’s the il timpano in “Big Night,” or the beef bourguignon in “Julie & Julia.” Whatever your event-inspired desires are, you’re in luck — if you buy a 2025 Samsung TV, that is. During the CES 2025 press conference in Las Vegas on Monday, Samsung announced Samsung Food, a new feature on TVs that uses the company’s AI processor to identify food on your screen and find recipes. If Samsung Food sounds familiar, that’s probably because the brand has been around for a while. Samsung bought food app Whisk in 2019, and renamed it Samsung Food in 2023. Now, the Samsung Food app for iOS and Android, which offers tools like a meal planner and AI-guided cooking steps, can also suggest recipes based on a picture – if you fork over $7 per month for the premium version. Samsung’s built-for-TV Food experience is a bit limited in what it can do, unsurprisingly. But in addition to recommending recipes based on what it “sees”, Samsung Food on TV can show you the progress of your deliveries and the things you’re doing through the Samsung Food mobile app. In a press release, Samsung mentioned the app’s ability to create a shopping list for ingredients based on what’s in your fridge. “This is truly the ultimate AI sous chef,” the company says boldly. Samsung Food’s screen-to-recipe tool is fun. But we’ll have to see if it lives up to the marketing hype. SideChef’s recipe app’s AI tool to turn photos into the recipes you want, and its AI overview and popular chatbots like ChatGPT don’t do much better. (Pizza glue, anyone?) And then there’s the fact that AI won’t do the actual cooking for you. As someone who is too lazy to prepare a meal these days, let alone cook the dish you see on TV, it can be a dealbreaker. But if baking kouign amann from “The Great British Bake Off” floats your boat, this might just be the TV for you. You’ll find Samsung Food on the upcoming Samsung QN90F, QN80F, and QN70F models.
