A dating app tests the limits of how much people are willing to pay for love.
Hinge adds a new subscription tier that charges up to $60 per month for “highly aspiring daters.” Part of Match Group’s portfolio of dating apps, the app targets singles most determined to find a match on a platform that describes itself as a “dating app designed to be taken down”. We aim to provide a new premium service to
Users who pay extra cash have more exposure on the app and receive better recommendations for potential mates. bloombergfirst reported on the new feature on Tuesday.
Match Group said in its third quarter earnings call that the new premium subscription tier will be rolled out later this quarter.
In a letter to shareholders in November, Match touched on the higher-priced service, saying the subscription tier “removes priority access for the most intentional users with higher spending tendencies.”
However, the top-tier subscription at $720/year is a bargain compared to expensive matchmaking services costing tens of thousands of dollars/year.
Match Group’s other dating networks include The League and Tinder. Match is also testing a version of Tinder that costs about $500 a month, the company confirmed.
Match is publicly traded and profitable, with 2022 revenues of $3.1 billion and net income of nearly $775 million.
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https://www.cbsnews.com/news/dating-app-hinge-ups-price-of-membership-for-motivated-daters/ Are you a “motivated dater”? The dating app Hinge might be right for you.