Biden Administration Announces New Consumer Labels for Smart Home Devices
The new smart devices you want to have in your home may soon have labels with information about whether they meet US cybersecurity standards.
The White House on Tuesday unveiled the “U.S. Cybertrust Mark,” intended to help consumers determine whether smart home products and their connectivity meet certain standards. cyber security standards Set by the US National Institute of Standards and Technology.
New labeling efforts for consumers have been compared to the “Energy Star” label, which describes the energy efficiency of products. The Energy Star program includes was in place Thousands of utilities, state and local governments, and other organizations have participated since 1992, and the program’s website claims that more than 90% of American households recognize the label. increase.
Amid mounting concerns over security vulnerabilities present in Internet of Things (IoT) devices, the White House hopes the new shield-shaped label will garner similar attention among U.S. consumers. there is Officials fear hackers and nation-states could exploit vulnerabilities in smart home devices to steal personal data or wreak havoc on computer systems. The overall purpose of this program is to inform consumers about the security of smart devices such as baby monitors, smart door locks, smart TVs and thermostats. The voluntary program provides incentives for IoT companies to secure their devices, but experts warn labels alone aren’t enough.
“You can’t put a label on a smart device and think you solved cybersecurity.” [issues]said Justin Sherman, a non-resident research fellow at the Atlantic Council’s Cyber Statecraft Initiative. And these technologies are constantly changing, [so] Even the labels should be updated. ”
Sherman added that the labeling program could create incentives for more companies to participate. The cybersecurity labeling initiative is voluntary, and so far, big tech companies like Google, Amazon, LG Electronics USA, Samsung, Logitech and Best Buy have joined the program. The White House announced that 20 companies have joined the effort, which was facilitated by the 2021 Biden administration’s executive action.
The Cybertrustmark program will go through a formal rulemaking process with the Federal Communications Commission, and the White House expects the label to begin rolling out in late 2024.
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The new smart devices you want to have in your home may soon have labels with information about whether they meet US cybersecurity standards.The White House on Tuesday unveiled the “U.S. Cybertrust Mark,” intended to help consumers determine whether smart home products and their connectivity meet certain standards. cyber security standards Set by the US National Institute of Standards and Technology.New labeling efforts for consumers have been compared to the “Energy Star” label, which describes the energy efficiency of products. The Energy Star program includes was in place Thousands of utilities, state and local governments, and other organizations have participated since 1992, and the program’s website claims that more than 90% of American households recognize the label. increase.
Amid mounting concerns over security vulnerabilities present in Internet of Things (IoT) devices, the White House hopes the new shield-shaped label will garner similar attention among U.S. consumers. there is Officials fear hackers and nation-states could exploit vulnerabilities in smart home devices to steal personal data or wreak havoc on computer systems. The overall purpose of this program is to inform consumers about the security of smart devices such as baby monitors, smart door locks, smart TVs and thermostats. The voluntary program provides incentives for IoT companies to secure their devices, but experts warn labels alone aren’t enough. “You can’t put a label on a smart device and think you solved cybersecurity.” [issues]said Justin Sherman, a non-resident research fellow at the Atlantic Council’s Cyber Statecraft Initiative. And these technologies are constantly changing, [so] Even the labels should be updated. ”
Sherman added that the labeling program could create incentives for more companies to participate. The cybersecurity labeling initiative is voluntary, and so far, big tech companies like Google, Amazon, LG Electronics USA, Samsung, Logitech and Best Buy have joined the program. The White House announced that 20 companies have joined the effort, which was facilitated by the 2021 Biden administration’s executive action.The Cybertrustmark program will go through a formal rulemaking process with the Federal Communications Commission, and the White House expects the label to begin rolling out in late 2024.
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willie james inman
Willie James Inman is a White House reporter for CBS News based in Washington, DC.
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https://www.cbsnews.com/news/white-house-new-consumer-label-for-smart-home-devices/ Biden Administration Announces New Consumer Labels for Smart Home Devices