If you are not already familiar with the Carrera brand, they are best known for their bold and retro frame aesthetic and automotive sports-racing connection. Were you aware though that this brand revolutionized the world of eyewear and paved the way for high-end and luxury brands today? The brand got its origins back in 1956, founded by Austria’s Wilhelm Anger; he had been inspired by racing.
Wilhelm Anger worked in plastics much of his life and discovered and quickly patented a revolutionary material ideal for eyewear called Optyl® in 1964. Carrera was of course the first to use this material, which happened to be 20% lighter than other plastics in the industry and more durable. Carrera sunglasses have positioned themselves to be lightweight, agile, and athletic, soon producing optical sportswear like ski and snowboarding goggles that have been spotted on slopes across the globe including at several winter games. The material still has a stronghold on the eyewear industry today, particularly in the high-end and luxury realm, nearly all brands use it for material comfort, and because it allows for frames to adapt to the face of the wearer with a “memory effect.”
The athletic and effortless cool of the Carrera brand has catapulted them to popularity over the decades. They have had many famous partnerships and collaborations, one of their most known was their pairing with Porsche. The magic behind the brand is the simple, futuristic, and athletic energy they have. They are most known for their pilot shape, this shape has the capacity to look sharp on most face shapes and sizes. Making them approachable and functional for most fashion-forward individuals. The style offers a retro and nostalgic feeling, reminding us of the immense step forward in athletics in the late 20th century in Europe and the world over. The design today still feels fresh and intriguing as it did when it launched back in the 50s and 60s. As of today the brand is no longer owned by an Austrian entity, but by an Italian eyewear distributor, Salfio, known for producing dozens of very well-known and beloved brands.
Carrera heavily features their colors like black and red proudly, showing off their retro stripes. Most pairs of frames are adorned with silver or gold metal detailing, for an extra pop of interest. One of their most popular styles is their pilot shape with a lens gradient, available in numerous color variations. Easily shop the hottest styles and looks for yourself online at SmartBuyGlasses. There you will get the best selection of prescription eyeglasses and sunglasses, offering the best price guarantee and 2-year warranty on all of their frames. If you need to customize your lenses or add a prescription to your new sunglasses do it in just a few clicks. Shopping online for eyewear should be easy and fun, check out their virtual try-on tool and see how the frames will look even before you head to the checkout. Get a pair of Carrera frames yourself affordably and simply.