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FTC Targets Fake Reviews to Help Real-World Shoppers : NPR

People shop at The Galleria Mall during Black Friday November 26, 2021 in Houston, Texas.

Brandon Bell/Getty Images


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Brandon Bell/Getty Images


People shop at The Galleria Mall during Black Friday November 26, 2021 in Houston, Texas.

Brandon Bell/Getty Images

Online shoppers sometimes read customer reviews to gain a better understanding of products that they would not be able to judge for themselves in a brick-and-mortar store. Before booking a haircut or visiting a new restaurant, I sometimes check online testimonials.

But what if some of those reviews are unreliable?

The U.S. Federal Trade Commission announced on Friday that: Proposing new measures to crack down on fake reviews and other practices used to mislead consumers trying to understand their potential purchases.

The commission has issued proposed rules that would prohibit companies from writing and selling false reviews, buying positive reviews, and illegally suppressing negative reviews.

“Our proposed rule on fake reviews shows that we are going to great lengths to attack deceptive advertising in the digital age,” FTC Consumer Protection Director Samuel Levin said in a statement. ‘ said.

“The rule will impose civil penalties on violators and should help level the playing field for honest businesses,” Levine added.

According to research Overwhelmingly, many people refer to online reviews Before we open our wallets, humans are also bad at telling which consumer reviews are watered down and which are hot aired.

Given that, it’s potentially worrying Nearly 1 in 3 reviews are fakeAccording to one estimate.

In arguing this proposal, the FTC cited enforcement actions it took against companies that manipulated product reviews.

For example, last year the committee Forced online retailer Fashion Nova, LLC to pay $4.2 million It was the first FTC lawsuit involving a company’s efforts to hide negative reviews to settle claims that it blocked negative reviews from being posted on its website. Meanwhile, Fashion Nova said: in a statement to new york times It argued that the FTC’s allegations were “inaccurate” and that it was merely settling the complaint to avoid “distraction and legal costs.”

The FTC said the emergence of generative AI could accelerate the spread of fake reviews on the internet.

Comments on the proposed rule must be received within 60 days of publication in the Federal Register, after which the FTC will decide whether to issue a final rule.

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People shop at The Galleria Mall during Black Friday November 26, 2021 in Houston, Texas.

Brandon Bell/Getty Images

hide caption

toggle caption

Brandon Bell/Getty Images

People shop at The Galleria Mall during Black Friday November 26, 2021 in Houston, Texas.

Brandon Bell/Getty Images

Online shoppers sometimes read customer reviews to gain a better understanding of products that they would not be able to judge for themselves in a brick-and-mortar store. Before booking a haircut or visiting a new restaurant, I sometimes check online testimonials. But what if some of those reviews are unreliable? The U.S. Federal Trade Commission announced on Friday that: Proposing new measures to crack down on fake reviews and other practices used to mislead consumers trying to understand their potential purchases. The commission has issued proposed rules that would prohibit companies from writing and selling false reviews, buying positive reviews, and illegally suppressing negative reviews. “Our proposed rule on fake reviews shows that we are going to great lengths to attack deceptive advertising in the digital age,” FTC Consumer Protection Director Samuel Levin said in a statement. ‘ said. “The rule will impose civil penalties on violators and should help level the playing field for honest businesses,” Levine added. According to research Overwhelmingly, many people refer to online reviews Before we open our wallets, humans are also bad at telling which consumer reviews are watered down and which are hot aired.

Given that, it’s potentially worrying Nearly 1 in 3 reviews are fakeAccording to one estimate. In arguing this proposal, the FTC cited enforcement actions it took against companies that manipulated product reviews. For example, last year the committee Forced online retailer Fashion Nova, LLC to pay $4.2 million It was the first FTC lawsuit involving a company’s efforts to hide negative reviews to settle claims that it blocked negative reviews from being posted on its website. Meanwhile, Fashion Nova said: in a statement to new york times It argued that the FTC’s allegations were “inaccurate” and that it was merely settling the complaint to avoid “distraction and legal costs.” The FTC said the emergence of generative AI could accelerate the spread of fake reviews on the internet. Comments on the proposed rule must be received within 60 days of publication in the Federal Register, after which the FTC will decide whether to issue a final rule.

https://www.npr.org/2023/07/02/1185712680/ftc-fake-reviews-proposed-rule FTC Targets Fake Reviews to Help Real-World Shoppers : NPR

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