A website is a necessity for your company in this digital era. This is because it plays a golden role in attracting leads to your business. So, you need to ensure it stands out above your competitors’ websites and in a position to win the attention of your target audience.
As a matter of fact, according to GoDaddy, 79% of businesses with websites expect a 25% growth in thecoming 3 to 5 years.
So if you don’t have one yet, you need to think about it. But there are important things that your business website should have. The most important feature is creating a first and lasting impression.
Below are the crucial factors in having a successful website.
1. Easy Navigation
You need to ensure that your customers can smoothly navigate your site without any issues. It must have a clear menu that allows users to visit the various pages of your website quickly and efficiently.
Moreover, each link you provide on the site must have the relevant content the customer is looking for. This is because if customers can’t easily find what they need on your site, they will move to your competitor’s site. On top of that, the easy navigation of your website boosts the positive experiences customers have with your business. And it enables you to stay on top of your competition.
2. Mobile Compatibility
Many customers today search for your business on their mobile devices because it’s moreconvenient. Not only that, but they also make their purchases on their smartphone. This means you need to consider the mobile compatibility of your website. A major reason why individuals prefer using smartphones is the boom in mobile gaming. With amazing games to play at your fingertips, like Fortnite or even slots, to assist players with the latter, there are comparison sites that check for all the best 2022 mobile slots that can be played for free or with real money. There are free spin bonuses that you can enjoy if you wish to try your luck with the real one. In addition, following a comprehensive assessment, the site has created a list of approved operators. There are over 11,000 free slots to choose from, so it’s safe to say the platform has you covered.
In fact, according to a study by Perficient using the Google Analytics benchmarking feature, 68.1% of website visits globally in 2020 were from mobile devices.
So you need to ensure that the mobile experience of customersis as seamless as it is on the desktop site. Remember it also affects your search engine rankings. And this explains why you need to work on itbecause the mobile bounce rateis looked on as a poor quality site by Google.
3. Easier To Find
Customers must be able to easily find your site among the millions of others on the internet today. This is why businesses invest customisingtheir websitesin various ways. Like using their company names as domains or something that matches them. Furthermore, it should also be short and easy to memorise by your customers.
A short domain is advantageous in many ways such as being straight to the point, sounding professional and it’s unique and authoritative. Not only that, but it is also suitable for mobile optimisation and has limited chances of typing errors amongst potential customers.
4. Load Speed
The time your website takes to load is important because it reduces the bounce rate. Customers hate slow websites and always abandon any site that can’t load fast. And according to a study by Unbounce, 70% of customers say the load speed of a page affects their buying decisions
Furthermore, if your website’s bounce rate is high, then it is likely to affect your rankings. Wondering how? It is because Google doesn’t think your content is valuable, so it is penalised in the ranking system.
You have to ensure that your brand is reflected on your site. It is better toembrace some design tips for building a brand identityon your website. For example, you can use your brand name in the domain and logo on the site. You can also include your vision and mission in the about us section.
This enables your target audience to easily identify your business website. In addition to that, you can include links to your business’s social media accounts like LinkedIn, Facebook, Instagram, and many others.