Meta Sunday announced a new video editing app called Edits, after ByteDance’s video editing app CapCut was removed from the Apple App Store and Google Play Store as part of the TikTok ban. Instagram head Adam Mosseri (pictured above) said in a thread that the app will launch next month on iOS, with an Android version following. He added that the company is working with selected creators to collect feedback on the app. “Today we’re announcing a new app called ‘Edit,’ for those of you who love making videos on your phone. There’s a lot going on right now, but whatever happens, it’s our job to provide the best tools for creators,” he wrote. Mosseri said the app will have a variety of creative tools, including a dedicated tab for inspiration, a tab for tracking ideas, and a high-quality camera. In addition, it will have the ability to share draft versions of creations with friends or collaborators. He added that creators will be able to see insights into the performance of videos created through Editing on Instagram after publication. In a separate post, he emphasized that the app is “more for creators than casual video makers,” which is difficult to measure in a measurable way. Meta has historically made moves to fill gaps in the market. When TikTok was banned in India in June 2020, it launched a similar product, Instagram Reels, a few days later in early July. In 2023, the company also launched Threads, competing with text-based social networks such as X. The company probably knows that many video creators will try other tools without CapCut. And even if the app is restored, the uncertainty will create opportunities for other tools. Earlier this month, a16z-powered video editing app Captions switched to a freemium model to attract more users and challenge CapCut.
