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Meta announces Threads as a ‘friendly’ alternative to Twitter

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Meta, touted by CEO Mark Zuckerberg as a “friendly” alternative to Elon Musk’s beleaguered social media platform, is a long-awaited addition to Twitter. revealed its competitors.

Called Threads, the app is a “text-based conversation app” that allows users to publish posts of up to 500 characters including links, photos and videos.similarly twitterposts can be replied to, liked, and shared by others.

After launching Wednesday, Zuckerberg announced that 10 million users had signed up in the first seven hours using his Threads account.

“Let’s do this. Welcome to Threads,” he wrote in his first post.

Threads are directly linked to Instagram, metaThe popular photo-sharing platform has more than 2 billion users and is deployed in more than 100 countries for iOS and Android, the company said.

The app’s release, dubbed the “Twitter killer” by some users, poses a direct threat to Musk’s platform.Ever since I had Twitter Bought by billionaire for $44 billion In October, the company tumbled from crisis to crisis, frustrating users and big advertisers while on the brink of bankruptcy.

In a post Wednesday, Zuckerberg cited threads as a healthier alternative to Twitter.

“The goal is to maintain amicable relationships as the business grows. “That’s one of the reasons why Twitter hasn’t been as successful as I’d like it to be, and we want to do it differently.”

Meta has long addressed concerns among academics and activists that it hasn’t cracked down on the Instagram and Facebook platforms enough, but over time it has strengthened its policies and invested in greater moderation.

By contrast, the move comes as Mr. Musk eased Twitter’s approach to moderation, dozens of advertisers fled and $5 billion in annual revenue fell by 50%.

Some Twitter users are calling for alternatives to the platform over Musk’s moderation and the introduction of an $8-per-month premium service with some previously free features.

Musk sparked frustration with some Twitter users over the weekend when he introduced a temporary limit on the number of posts users could see. He said it was an attempt to “address extreme levels of data scraping.” [and] system operation”.

© Getty Images

But so far, emerging challengers like Donald Trump’s Truth Social, Jack Dorsey’s Bluesky, and Mastodon haven’t managed to garner large enough communities to penetrate the mainstream.

Meta is known for duplicating features offered by competing platforms in pursuit of growth, most notably the disappearing vertical video first popularized by smaller competitor Snap. Creating “Instagram Stories,” which are imitations of Clips. Meta recently created a short-form video format called Reels, similar to his TikTok owned by ByteDance.

But Threads’ special advantage is its link with Instagram, allowing users to take over existing usernames and followers from the Photos app and build an instant network.

Some users said this helped them get their site up and running as soon as they signed up, avoiding the “cold start” problem of new social platforms.

Unlike the early days of Twitter, which displayed all tweets in chronological order, Threads began with an algorithmic timeline to prioritize posts with higher engagement and posts from users who weren’t already following them. is occasionally displayed.

Threads appears to have little paid advertising at launch, but several brands have jumped on the new platform.

Meta will not initially release the app in the EU, its second largest market by revenue, citing uncertainty over new regulations within the EU.

The move intensifies the rivalry between two of Silicon Valley’s most prominent billionaires. Last month, Musk wrote on his platform that he was “going to a cage match” with Zuckerberg, who recently changed his name to a jiu-jitsu enthusiast. Zuckerberg seems to have accepted the challenge. It is unknown if and when the contest will be held.

Meta said in a statement Wednesday that Threads plans to be compatible with ActivityPub, an open social networking protocol founded by the World Wide Web Consortium. This means that in the future, users will be able to transfer their follows and content on Threads to other apps built on the ActivityPub protocol, such as Mastodon and WordPress.

“Threads is Meta’s first app to be compatible with open social networking protocols. We hope it helps people find communities regardless of what apps they use,” said Meta.

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Meta, touted by CEO Mark Zuckerberg as a “friendly” alternative to Elon Musk’s beleaguered social media platform, is a long-awaited addition to Twitter. revealed its competitors.Called Threads, the app is a “text-based conversation app” that allows users to publish posts of up to 500 characters including links, photos and videos.similarly twitterposts can be replied to, liked, and shared by others.After launching Wednesday, Zuckerberg announced that 10 million users had signed up in the first seven hours using his Threads account. “Let’s do this. Welcome to Threads,” he wrote in his first post.Threads are directly linked to Instagram, metaThe popular photo-sharing platform has more than 2 billion users and is deployed in more than 100 countries for iOS and Android, the company said.The app’s release, dubbed the “Twitter killer” by some users, poses a direct threat to Musk’s platform.Ever since I had Twitter Bought by billionaire for $44 billion In October, the company tumbled from crisis to crisis, frustrating users and big advertisers while on the brink of bankruptcy.In a post Wednesday, Zuckerberg cited threads as a healthier alternative to Twitter.“The goal is to maintain amicable relationships as the business grows. “That’s one of the reasons why Twitter hasn’t been as successful as I’d like it to be, and we want to do it differently.”Meta has long addressed concerns among academics and activists that it hasn’t cracked down on the Instagram and Facebook platforms enough, but over time it has strengthened its policies and invested in greater moderation. By contrast, the move comes as Mr. Musk eased Twitter’s approach to moderation, dozens of advertisers fled and $5 billion in annual revenue fell by 50%. Some Twitter users are calling for alternatives to the platform over Musk’s moderation and the introduction of an $8-per-month premium service with some previously free features.Musk sparked frustration with some Twitter users over the weekend when he introduced a temporary limit on the number of posts users could see. He said it was an attempt to “address extreme levels of data scraping.” [and] system operation”.

© Getty Images

But so far, emerging challengers like Donald Trump’s Truth Social, Jack Dorsey’s Bluesky, and Mastodon haven’t managed to garner large enough communities to penetrate the mainstream.Meta is known for duplicating features offered by competing platforms in pursuit of growth, most notably the disappearing vertical video first popularized by smaller competitor Snap. Creating “Instagram Stories,” which are imitations of Clips. Meta recently created a short-form video format called Reels, similar to his TikTok owned by ByteDance.But Threads’ special advantage is its link with Instagram, allowing users to take over existing usernames and followers from the Photos app and build an instant network.Some users said this helped them get their site up and running as soon as they signed up, avoiding the “cold start” problem of new social platforms.Unlike the early days of Twitter, which displayed all tweets in chronological order, Threads began with an algorithmic timeline to prioritize posts with higher engagement and posts from users who weren’t already following them. is occasionally displayed. Threads appears to have little paid advertising at launch, but several brands have jumped on the new platform.Meta will not initially release the app in the EU, its second largest market by revenue, citing uncertainty over new regulations within the EU.

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The move intensifies the rivalry between two of Silicon Valley’s most prominent billionaires. Last month, Musk wrote on his platform that he was “going to a cage match” with Zuckerberg, who recently changed his name to a jiu-jitsu enthusiast. Zuckerberg seems to have accepted the challenge. It is unknown if and when the contest will be held.Meta said in a statement Wednesday that Threads plans to be compatible with ActivityPub, an open social networking protocol founded by the World Wide Web Consortium. This means that in the future, users will be able to transfer their follows and content on Threads to other apps built on the ActivityPub protocol, such as Mastodon and WordPress. “Threads is Meta’s first app to be compatible with open social networking protocols. We hope it helps people find communities regardless of what apps they use,” said Meta.
https://www.ft.com/content/63b27e71-c568-49d4-9a03-aa48f8397a27 Meta announces Threads as a ‘friendly’ alternative to Twitter

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