Die-hard Taylor Swift fans are paying through their noses to secure tickets to her ‘Eras Tour’ concerts through resellers.Live concert and ticket companies have since canceled a general sales window that was due to start on Friday, sparking a feud between the concert giant and the Swifties, as fans of the pop artist are known to be. rice field.
On Friday, ticket exchange and reseller company Vivid Seats was selling Prime tickets for $8,253. His ticket reseller, Stubhub, was selling tickets for Taylor Swift’s “Eras Tour” event for $6,300 per ticket for select shows with seats closer to the stage. One Twitter user found the tickets resold by him via StubHub for $22,500 each.
In fact, according to TicketIQ, another ticket resale and redemption platform, secondary market ticket prices rose 13% after Ticketmaster announced the end of general sales.
Tickets are more expensive than previous tours
According to TicketIQ’s tracker, Eras Tour tickets are being resold for more than 10 times more than concert tickets that were part of Swift’s previous tour. The average price of a ticket sold on the secondary market is $2,424.
This is a feature of high demand and low supply. Fewer tickets have been released on the secondary market compared to previous tours. This suggests that Ticketmaster did a good job getting the tickets into the hands of true fans and not scalpers.
“Everyone has been bashing Ticketmaster, but the flip side is that this ‘Verified Fan’ product really shuts out the brokers and far fewer tickets are being resold compared to her past tours,” TicketIQ said. said Jesse Lawrence, founder and president of
According to TicketIQ, the average list price for tickets to shows on her last tour in 2018 was $157. In 2015, “The 1989 World Tour” concert tickets resold for an average of $245.
According to TicketIQ, on average the resale market has less than 1,000 tickets available for each Eras Tour concert, while up to 9,000 tickets have been resold for each show on the singer’s previous tours. .
Swift’s concert at MetLife Stadium in East Rutherford, New Jersey, is the most expensive ticket, averaging $3,622 per ticket.
“Demand was off the charts and Ticketmaster was actually able to get more tickets into the hands of fans. Got it,” Lawrence said. “There is almost no resale. Everyone who buys a ticket is actually using the ticket, not to resell it.”
“At first it was sticker shock”
Minah Oh, a single mother and festival programmer from Massachusetts, said she visited Ticketmaster’s website the day tickets went on sale and immediately ran into problems. She ended up on her StubHub where tickets for her May 20th concert at Gillette Stadium in Foxborough, Massachusetts, were selling for her over $900.
“At first I was shocked by the stickers, but I knew I couldn’t get them through Ticketmaster,” she told CBS News.
She wanted three tickets for herself and her two children for Christmas. She ended up spending just over $1,000 per ticket.
“I knew the price would be crazy high, but when I logged into StubHub, I was blown away,” she said. “But this is symbolic and I want my children to have that experience.
https://www.cbsnews.com/news/taylor-swift-eras-tour-tickets-resale-for-more-than-10-times-previous-tours/ Tickets for Taylor Swift-era tour fetch more than $20,000